How to Ship Your Indie Game on Steam

A free, step-by-step checklist from first concept to post-launch — with prescriptive steps, curated resources, and the order to do it all in.

How to read it

Pick a phase from the sidebar. Expand any step for details, instructions, and links to external guides.

Follow the order

Phases are sequenced deliberately. Some overlap, but the order reflects real dependencies — business setup before store page, store page before marketing, and so on.

We link, not lecture

This guide curates the best existing resources — Steamworks docs, How To Market A Game, GDC talks — rather than reinventing them.

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Concept & Validation

Validate that your game idea has market potential and define a realistic scope before investing months or years of development time.

Pre-production, 2-8 weeks

Define what your game is at its core — the mechanics, the feeling, the audience.

Write a one-paragraph game concept
Effort: Low
Define your core gameplay loop
Effort: Low
Identify your target audience
Effort: Low
Write your Unique Selling Proposition (USP)
Effort: Medium
Create a mood board or reference collection
optional
Effort: Low

Verify that a market exists for your game before investing in production.

Research comparable games (comps)
Effort: Medium
Analyze comp review counts and revenue estimates
Effort: Medium
Identify market gaps and opportunities
Effort: Medium
Validate your price point
Effort: Low
Check genre viability on Steam
Effort: Low

Set realistic boundaries for what you can build with your available resources.

Define your Minimum Viable Game (MVG)
Effort: Medium
Apply MoSCoW prioritization
Effort: Medium
Set a realistic development timeline
Effort: Medium
Choose your target platforms
Effort: Low
Select your game engine
Effort: Low

Set up the basic technical infrastructure for development.

Set up version control (Git)
Effort: Low
Configure .gitignore for your engine
Effort: Low
Set up project tracking (issues/tasks)
Effort: Low
Establish a build pipeline
optional
Effort: Medium
Create a prototype or vertical slice
Effort: High