A free, step-by-step checklist from first concept to post-launch — with prescriptive steps, curated resources, and the order to do it all in.
Pick a phase from the sidebar. Expand any step for details, instructions, and links to external guides.
Phases are sequenced deliberately. Some overlap, but the order reflects real dependencies — business setup before store page, store page before marketing, and so on.
This guide curates the best existing resources — Steamworks docs, How To Market A Game, GDC talks — rather than reinventing them.
Want progress tracking? — register for early access to check off steps, see what to do next, and pick up where you left off.
Get Early AccessCreate a professional, optimized Steam store page and establish your game's visual brand identity. Your store page is your most important marketing asset — it converts browsers into wishlisters and wishlisters into buyers.
6-9 months before launch