Pre-Launch Marketing Ramp
Maximize wishlist velocity, execute Steam Next Fest, conduct press/influencer outreach, and prepare all launch-day assets.
3-6 months before launch
A free, step-by-step checklist from first concept to post-launch — with prescriptive steps, curated resources, and the order to do it all in.
Pick a phase from the sidebar. Expand any step for details, instructions, and links to external guides.
Phases are sequenced deliberately. Some overlap, but the order reflects real dependencies — business setup before store page, store page before marketing, and so on.
This guide curates the best existing resources — Steamworks docs, How To Market A Game, GDC talks — rather than reinventing them.
Want progress tracking? — register for early access to check off steps, see what to do next, and pick up where you left off.
Get Early AccessMaximize wishlist velocity, execute Steam Next Fest, conduct press/influencer outreach, and prepare all launch-day assets.
3-6 months before launch